When Pop-Tarts came to us asking if we’d partner with them to create the ultimate Pop-Tarts and butter pairings, we jumped at the chance.” Talking about the partnership, Andrew McBath, co-founder of Banner Butter, said, “We’re always churning up new butter flavors that deliver big on taste. We wanted to deliver a crave-worthy kit that makes it even easier to toast up the sweet, salt and buttery combo of their wildest Pop-Tarts dreams, and we can’t wait to see how they mix and match with Banner Butters.” While many people have tweeted about this food find, they may not have tried these particular flavor combinations.Īccording to Sarah Reinecke, senior director of marketing, portable wholesome snacks at Kellogg Company, “It’s thrilling to hear how passionate some Pop-Tarts fans are about topping our toaster pastries with butter - they’re taking their Pop-Tarts love to a new level. The offer blends flavored butters with particular Pop-Tarts flavors. In collaboration with Banner Butter, the brands have created a Pop-Tarts x Butter Kit. The Buttered Pop-Tarts conversation is changing. Why not add some additional flavor to the food experience. With the buttered Pop-Tarts concept, the brand appreciates that the flavor can go beyond the choice of salted, unsalted or even whipped. From freezing them for an ice cream like experience to various other food hacks, there is always a reason to have at least one box in the pantry. It is one of the many ways that people enjoy the classic toaster pastry. While many people enjoy unlikely flavor combinations, the reality is that butter on top of a Pop-Tart is tasty. Isn’t it time to give that food combination the ultimate flavor upgrade? According to Kellogg’s, there have been “6,946 tweets about Pop-Tarts and Butter this year.” While it is surprising that someone is tweeting about Pop-Tarts and butter almost every hour, the flavor combination had the brand thinking. The food world has been obsessed with Buttered Pop-Tarts.
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